Preview this course
₹199 ₹399 50% off
incl. GST
left at this price!
Sign up to buy Already a member? Log in

7-day money-back guarantee

Bestseller Recently updated Business

Product Management Masterclass: From Discovery to Shipping

The complete, beginner-friendly path from "what does a PM even do?" to running the whole product cycle — discovery, strategy, MVPs, agile, prioritization, metrics, experiments, launch, and growth.

4.2 (44 ratings) Created by Hannah Brooks
Beginner 115 lessons 12h 11m Updated Jun 2026 English
Preview this course
₹199 ₹399 50% off
incl. GST
left at this price!
Sign up to buy Already a member? Log in

7-day money-back guarantee

What you'll learn

Discover: talk to customers, find problems worth solving, size opportunities, and shape a clear strategy
Define a product vision, OKRs, and a North Star metric — and make strategic trade-offs
Turn problems into MVPs, user stories, and PRDs the whole team can act on
Run agile with engineers and designers — backlogs, sprints, standups, reviews, retros
Prioritize ruthlessly with RICE, MoSCoW, impact-effort, and Kano, then build outcome-based roadmaps
Read the funnel and the metrics that matter: activation, retention, engagement, and unit economics
Validate with hypotheses and A/B tests, launch without surprises, and grow with retention and growth loops
Build a PM portfolio and prepare for product-sense and execution interviews

This course includes

12h 11m of on-demand content
115 lessons across 14 sections
Access on mobile and desktop
Certificate of completion
Lifetime access
Curriculum

Course content

14 sections · 115 lessons · 12h 11m

Course Introduction Preview 7 min
What Is Product Management? Preview 8 min
The Product Lifecycle Preview 8 min
Different Types of Product Managers 7 min
A Day in the Life of a Product Manager 7 min
Section Quiz · Welcome to Product Management 18 min

Why Products Fail 7 min
Problem-First Thinking 7 min
Customer Segments 7 min
User Personas 8 min
Jobs To Be Done (JTBD) 8 min
Customer Interviews 9 min
Gathering Customer Insights 8 min
Section Quiz · Understanding Customers and Problems 24 min

What Is Product Discovery? 7 min
Identifying Opportunities 8 min
Opportunity Solution Trees 8 min
Competitive Research 7 min
Market Research Basics 7 min
Opportunity Sizing 8 min
Prioritizing Opportunities 7 min
Section Quiz · Product Discovery Fundamentals 24 min

What Is Product Strategy? 7 min
Vision vs Strategy vs Roadmap 7 min
Writing a Product Vision 8 min
Product Goals, Outcomes & OKRs 9 min
North Star Metrics 8 min
Product-Market Fit 8 min
Strategic Trade-Offs & Business Models 8 min
Section Quiz · Defining Product Strategy 24 min

Generating Product Ideas 7 min
Brainstorming Frameworks 7 min
Feature Thinking vs Outcome Thinking 7 min
Mapping User Journeys 8 min
User Stories 7 min
Acceptance Criteria 7 min
MVPs (Minimum Viable Products) 8 min
Prototypes, Mockups & AI-Powered Features 8 min
Section Quiz · Ideation and Solution Design 27 min

Why Documentation Matters 6 min
Writing Product Requirements Documents (PRDs) 8 min
Components of a Good PRD 8 min
Functional vs Non-Functional Requirements 8 min
User Stories in Agile Teams 7 min
Managing Scope 7 min
Common Documentation Mistakes 6 min
Section Quiz · Product Requirements and Documentation 24 min

Agile Fundamentals 7 min
Scrum Explained 8 min
Kanban Explained 7 min
Product Backlogs 7 min
Sprint Planning 7 min
Daily Standups 6 min
Sprint Reviews 6 min
Retrospectives 6 min
Working With Engineering Teams & the PM Tool Stack 8 min
Section Quiz · Agile Product Development 30 min

Why Prioritization Matters 6 min
RICE Framework 7 min
MoSCoW Method 6 min
Impact vs Effort Matrix 6 min
Kano Model 7 min
Building Product Roadmaps 8 min
Outcome-Based Roadmaps 7 min
Communicating Priorities 7 min
Section Quiz · Prioritization and Roadmapping 27 min

Who Are Stakeholders? 6 min
Managing Executives 7 min
Working With Designers 7 min
Working With Engineers 7 min
Working With Marketing & Go-to-Market Partners 7 min
Handling Conflicts 7 min
Influencing Without Authority 7 min
Section Quiz · Working With Stakeholders 24 min

Why Metrics Matter 6 min
Leading vs Lagging Indicators 7 min
Product Funnels 8 min
Activation Metrics 7 min
Retention Metrics 8 min
Engagement Metrics 7 min
Revenue, Pricing & Monetization Basics 8 min
Creating Product Dashboards 7 min
Section Quiz · Product Analytics and Metrics 27 min

Hypothesis-Driven Product Development 7 min
Designing Experiments 8 min
A/B Testing Basics 8 min
Interpreting Results 7 min
Avoiding Common Analytics Mistakes 7 min
Making Product Decisions With Data 7 min
Section Quiz · Experimentation and Validation 21 min

What Happens Before Launch? 7 min
Launch Planning 8 min
Go-To-Market Basics 8 min
Release Checklists 6 min
Risk Management 8 min
Coordinating Cross-Functional Teams 7 min
Launch Day Operations 7 min
Post-Launch Monitoring 7 min
Section Quiz · Launching and Shipping Products 27 min

Measuring Success 7 min
Customer Feedback Loops 7 min
Product Iteration 7 min
Retention Strategies 8 min
Growth Loops 7 min
Scaling Successful Features 7 min
Sunsetting Features 7 min
Section Quiz · Post-Launch Growth 24 min

Skills Every PM Needs 7 min
Building a PM Portfolio 7 min
PM Interview Basics 7 min
Product Sense Questions 8 min
Product Execution Questions 7 min
Common PM Mistakes 7 min
Your Next Steps 7 min
Section Quiz · Product Management Career Starter 24 min

Requirements

  • No prior product, business, or technical background required
  • Curiosity about how products get built and a goal to work toward
  • A few hours per week to follow the lessons and do the exercises

Description

Product management is one of the most talked-about and least understood roles in tech. This course removes the mystery and turns it into a craft you can learn step by step. Starting from "what does a PM even do?", you will follow the full product cycle the way real teams run it — discover problems worth solving, shape a strategy, design and document solutions, build with engineers in agile, prioritize ruthlessly, measure what matters, validate with experiments, launch cleanly, and grow what works.

It is built around three pillars: Discover (talk to customers, find and size real problems, set a vision and North Star), Build (turn ideas into MVPs, user stories, and PRDs; run agile; prioritize with RICE and roadmaps; ship), and Grow (read the funnel, run experiments, drive activation and retention, and design growth loops). Every lesson pairs plain-English explanation with a clear diagram, a hands-on exercise, and a knowledge check, so you are always practising — not just reading.

How the course is organized

The 14 sections move through six phases of the product craft:

  • Discover — what PMs do, understanding customers and problems, and product discovery fundamentals
  • Strategize — product strategy, vision, OKRs, North Star metrics, and product-market fit
  • Build — ideation and solution design, requirements and PRDs, and agile product development
  • Collaborate & Measure — prioritization and roadmapping, working with stakeholders, and product analytics
  • Ship & Grow — experimentation and validation, launching and shipping, and post-launch growth
  • Career — building a PM portfolio, acing product-sense and execution interviews, and planning your next steps

Who it's for

Aspiring and new product managers, founders and engineers who want to think like PMs, and anyone curious about how great products get built. No prior product, business, or technical background is required — just curiosity and a goal to work toward. You finish able to run the product cycle end to end and ready to interview for the role.

Topics covered

product-management product-strategy agile discovery roadmapping metrics
Your instructor
H

Hannah Brooks

Product Management & Discovery · 12 yrs · Director of Product, ex-Atlassian & Spotify

4.2 course rating 1 courses

Hannah has spent 12 years building products people actually use — from a two-person startup to product teams at Atlassian and Spotify, where she led discovery, strategy, and 0-to-1 launches across consumer and B2B. She has hired and coached dozens of PMs, and is happiest turning a vague "we should build something" into a sharp problem, a testable bet, and a shipped feature. She teaches product management the way it really works: customer-obsessed, evidence-driven, and ruthlessly focused on outcomes over output.

4.2 course rating · 44 ratings

L
Lois Reinger
1 month ago

Average. The instructor is clear, but a few more concrete examples would have helped a lot.

Helpful?
  • Report this review
E
Elfrieda Carroll
4 months ago

Underwhelming. A few helpful nuggets, but overall it did not deliver what the title promised.

Helpful?
  • Report this review
P
Prof. Lonnie Daugherty
1 year ago

A reliable, well-made course. Lost half a star for a couple of audio/example hiccups, but still recommended.

Helpful?
  • Report this review
M
Marvin Hyatt V
3 months ago

Absolutely worth it. The instructor breaks down complex topics into bite-sized lessons that actually stick.

Helpful?
  • Report this review

Frequently asked questions

Yes — once you enroll, the course is yours to revisit forever. New revisions and bonus lessons are added at no extra cost.

Finish every lesson and you'll unlock a shareable certificate you can post on LinkedIn or include with job applications.

If the course isn't a fit, request a refund within 7 days of purchase — no questions asked.

Code, slides, and worksheets are downloadable on each lesson page. Videos stream from our CDN so you can watch on any device.

Each course states its level in the hero. If you're comfortable with the prerequisites listed, you're ready to start.

Students also bought

₹199 ₹399
Sign up to buy